The Track Side Service staff know all about personal safety equipment, and Simpson Race Products is a world-leading brand. In America, the trackside service concept has been a familiar presence at NHRA races for many years. Drivers, riders and teams there are able to buy what they need within the pit area, only a short distance from their own pit space. For the first time outside the USA, Simpson Race Products has established a complete Track Side Service operation through its Swedish distributor. The Track Side Service is provided at Scandinavia´s major races and also at August's FIA Championship event at the Hockenheimring in Germany.



The track delivery service provided by Simpson´s Swedish distributor began in 2005. It was launched to serve customers who had placed last-minute orders for safety equipment too late for home delivery. As Simpson Sweden's proprietor Jan Phersson (JP, as he is widely known) was a racer himself, he found it easy delivering to customers at the track. As word spread, more people started showing up at JP´s pit space requesting helmets, harnesses and other safety equipment. There was only space in JP´s race bus to carry pre-ordered items, so he decided to expand the operation and open a proper trackside service shop at the races.



JP's 12-metre bus which served as car transporter and crew accommodation was replaced by a Tooterhome and semi-trailer able to carry enough storage to supply two events alongside his own pair of race cars.



Racing in Scandinavia has developed enormously in recent years, bringing new levels of regulation which have produced, in turn, a natural demand for improved competence in personal safety equipment. Simpson Sweden specialises in motorsport safety gear at a professional level. Having his own roots in racing, JP is dedicated to personal safety in motorsport and, as one of the most experienced safety gurus in Scandinavia, is often asked to provide lectures and education on the subject. Among the listeners are official organisations, event promoters, technicians, track owners, teams, drivers and riders. Racing's off-season period from October to February usually allows for 10-15 lectures within Scandinavia.

At Simpson's Track Side Service Shop, everything that racers might normally need is available, for Sportsman classes as well as the Pro's – helmets, balaclavas, 5- and 7-point camlock belt systems, parachutes, SFI-approved shoes and dragboots, head and neck devices including Shock Doctor's Eject Helmet Removal System, and plenty more.



While Track Side Service is the travelling part of Simpson Sweden's operation, the company's headquarters, including its warehouse and distribution centre and a Simpson brand shop, is strategically located at Umeå in northern Sweden. Four of Scandinavia's leading motorsport venues lie within 3 hours' driving distance.



Don´t miss visiting Simpson Track Side Service at the race track.

The Simpson rig normally arrives a day before the race begins and stays open for many hours to meet customers' needs. In addition to safety gear for drivers and cars, it also stocks jackets, hoodies, crew shoes, t-shirts, bags and much more to attract all race fans.



In a new feature for the 2010 season, Simpson Sweden is working with Safety Solutions and their recently developed Head and Neck Device, which also protects the neck in case of side collisions, a significantly better alternative to the traditional HANS device which only protects in case of a front collision. Simpson Sweden also distributes the Eject Helmet Removal System, nowadays mandatory safety gear in many American Pro classes. The latest addition to the company's wide range of products is Molecule, a cleaning and maintenance solution developed for fireproof textiles, such as Nomex, used for drivers' suits.



Simpson Track Side Service is normally located in the Sportsman or Pro pit area, close to the teams which it is Simpson Sweden's mission to serve in the best way possible.

Jan JP Phersson and Annelie Olsson of Simpson Sweden look forward to meeting teams and race fans visiting Mantorp Park for the FIA/UEM Drag Racing Championship Veidec Festival from July 29th to August 1st.

Please note that a lecture on personal safety for drivers, riders and teams will be held at Mantorp Park friday july 30th at 19.00. Preliminary location the Posten VIP-tent, but check with the Simpson staff on site to make sure and very welcome to attend! 

The Simpson Sweden website is located at www.simpsonshop.se