MPM’s involvement in drag racing began in the 1990’s with the sponsorship of Robert Koper’s Super Gas Camaro. Today MPM is still Robert Koper’s main sponsor, but now in Pro Modified. With number-one status as its goal and a philosophy that only the best is good enough, MPM wanted its company name emblazoned on a Top Fueler. Thus began its highly successful association with Lex Joon, a relationship burnished by the 2005 FIA European Top Fuel crown. MPM also sought involvement in a UEM Bike class, so supported their Dutch Funny Bike champion, Martijn de Haas, to step up to Super Twin in 2009. Alongside these teams, MPM also supports many drivers in national Sportsman classes ranging from the Netherlands, Finland and Sweden to Malta, where MPM is a leading oil company.




MPM was one of the first European companies to use its drag racing sponsorship for relationship marketing. “We invite Scandinavian customers to the Veidec Festival at Mantorp Park, and Hockenheim is always special. Last year we had 400 Dutch clients at Hockenheim for two days. For many, it was their first drag race and they could not believe their eyes. On Monday morning after the race we got the first telephone calls for next year’s race,” explains Michiel van Wilgen. MPM is also heavily involved in Dutch drag racing.




“For many years we had the MPM Internationals at Drachten, Holland’s biggest and most important drag race of the year. The whole event was presented in MPM style and at least 2,000 clients were invited. Teams from all over Europe showed up at Drachten, including Pro Modifieds. Lex Joon made demonstration passes with his MPM Top Fueler and even though that was in 2005, people are still talking about it. We hope to revive the MPM Internationals this year and make it even bigger than ever. To invite clients to these events makes the relationship with them so much tighter,” says Michiel.

Signing up for the Speedgroup Contingency Program is the next step in MPM’s ever-increasing involvement in European drag racing. “Aside from the fact that we like the sport, this creates new business opportunities for our European and especially Scandinavian distributors. They can get in touch with racers and many of them are involved in the automotive business. So the contingency program is good for both the racers and the contingency partner,” Michiel believes. Orders within the contingency program are handled via Swelube, MPM’s main distributor in Scandinavia. Its wide range of products allows MPM to support all five FIA Car and three UEM Bike classes in the European Championship. Additional activities may be linked to the program to generate maximum impact.




MPM International Oil Company was founded in 1994 by Michiel van Wilgen and Peter van der Meer. The concept was, and still is, unique: timely delivery to car and lubricant wholesalers of a comprehensive range of automotive fluids in quantities extending from small to bulk, but no larger than required. It is this detailed approach that has made MPM an oil company with an international reach. Traditional oil suppliers demand substantial minimum purchases per product, compelling garages to hold large, general-purpose stocks of limited range often poorly suited to servicing today’s sophisticated variety of engine types, with their precise needs and ever-increasing drain intervals. MPM’s finely-tuned, fast-response distribution system breaks that mould by providing prompt delivery of specific MPM products in the quantities actually required, relieving garages of their heavy stock burdens while enabling them to serve their customers with the exact products their machinery needs. In addition to the automotive market, MPM offers an extensive range of lubricants and allied products for industrial use.




MPM supplies specially formulated oils, lubricants and fluids for all manner of applications in every type of engine. Meticulous cooperation with leading European oil refineries allows MPM to source every kind of new lubricant on specification. MPM only distributes through the car and lubricant wholesale trade and remains one of the fastest-growing oil companies. MPM operates in many European countries and has achieved a strong market share in the Netherlands, Germany, Belgium, Scandinavia, Ireland, Greece, Cyprus and Malta. To cope with its ever-growing demands, MPM ‘moved things forward’ by relocating its headquarters in 2008 from Zoeterwoude to a 12,500 square-metre factory in Delft, between The Hague and Rotterdam.

MPM Oils contingency program involvement in the European Drag Racing championship is handled via Swelube, MPM Oil main distributor in Scandinavia. Swelube is in co-operation with top fuel driver Micke Kågered since the beginning of the 1990´s, previously in methanol funny car and since 2001 in top fuel dragster. With many years experience from the oil business and drag racing, owners Johan Söderlund and Dan Ribba of Swelube are true experts ready to assist an advise the FIA Car and UEM Bike teams this season. Johan and Dan of Swelube can be contacted at

Tel: +46-31-518 400
Email:info@swelube.se
Website:www.mpmoil.se
(presented in multi languages).