Having the feeling that the concept of contingency program we introduced in 2010 and have developed since, is still a bit limiting and as we keep developing, we wish to take one further step that can appeal to the teams and suppliers.
The feedback we have received from teams and business partners the last year, combined with our own experience have resulted in a new, improved concept, that to make the program available to an increased number of teams. It also activate the teams to a higher degree than before, provide better tools for handling and marketing and also encourage the direct contact between suppliers and teams in a more natural way.
General information about the European Drag Racing Contingency Program:
Who can be a business partner in the 2013 Speedgroup Contingency Program?
• Companies with current customers in the European drag racing market. The contingency program serve as a customer loyalty program that encourage repeat business. It also serve as a promotion channel towards finding new business and establish brand name and brand awareness.
• Companies without current customers in the segment, wishing to introduce and establish themselves as a supplier towards the European drag racing market*.
* Please note, the products or services must be considered relevant to the market by Speedgroup for the company to be accepted as partner in the program.
This customer loyalty and marketing program is open for teams active in the FIA European Drag Racing Championship, the EDRS European Drag Racing Series and the FIM Europe Drag Bike Championship. The suppliers that will be active in the program include a number of well-known companies with products and services attractive to the European drag racing market.
The brand name and products/services of the contingency program business partners also reach a much wider audience through the visibility on the websites and online newsletters.
Who are the customers?
The current or potential customers in the program constitute of drivers and teams from many nations in Europe, which are active in the;
- FIA European Drag Racing Championship (cars)
- EDRS European Drag Racing Series - Europe´s biggest drag racing series (cars and bikes)
- FIM Europe Drag Bike Championship (bikes)
Please see the link to the calendar and list of classes included further down this presentation.
Particiption costs for business partners:
The single fee of $300/company for 2013 include participation as a business partner in the program. The marketing platform as described in this document is included and in addition on request advice from Speedgroup in questions related to marketing and communication with teams.
The value of the reward to the drivers in the winner circle to be covered by the contingency program business partner is $200 for a win (1st place) and $100 for runner-up (2nd place).
Signing up for racers:
It is the individual contingency program sign-up agreement for each company that regulate what conditions must be met for reward payout to be applicable. The information is made available to all teams signing up to ensure the program is working efficiently.
See under separate headlines below a description on how in general the contingency program works for the different parties involved in it.
The participation in European Drag Racing Championship Contingency Program for EDRS/FIA/FIM drivers is free of cost.
Events and Classes:
For 2013 we include all Speedgroup sanctioned events (see attached events list) in the contingency program, which makes it available and attractive to a larger number of teams all over Europe.
The contingency program includes FIA/FIM events (full range international championship events) as well as smaller divisional events. Not all classes run at all events. See the separate event list for information on what apply to each individual class. The selection of classes to work with is a choice to made by each supplier. Speedgroup can advise if needed.
Some examples of ontingency decals display ;
