Best Dressed Team Award by Vicci and Speedgroup


Vicci and Speedgroup introduce the "Best Dressed Team"award
There will be a new contest at each of the 5 Championship events where any team participating in the event can be awarded with $250 worth of custom crew apparel from Vicci.

The Best Dressed Team contest apply to all teams, pro and sportsman, car and bike at the following events:

Main Event,
Santa Pod Raceway UK May 27th-30th

Sweden Internationals,
Tierp Arena Sweden june 9th-12th

FHRA Nitro Nationals,
Alastaro Finland june 30th – july 3rd

NitrOlympx,
HockenheimRing Germany august 12-14th  

European Finals,
Santa Pod Raceway sept 12-14th 


For each event Speedgroup and Vicci  assign a host jury person to assist on site and at the Main Event we felt a natural choice was to ask Andy "Tog" Rogers who run the no. 1 drag racing news site in Europe -Eurodragster.com.

From Tog´s position at the Santa Pod control tower, he monitors all action on track and he will have watched all teams pass by when the event is over and can select a team that have made an effort in regards to their crew appearance. What they wear can be of any brand or even their own design. It is the thought and effort Vicci and Speedgroup wish to award.

The $250 gift certificate can be changed for apparel with Vicci and no additional purchase must be made. If wishing to withdraw the amount from a forthcoming order the amount can be saved with Vicci for one year.

Products like lanyards, ticket holders and hats are also within Vicci´s line of products beside the custom made team clothing. 

Please note, Vicci is also included in the Speedgroup contingency program for all FIA and UEM championship classes, rewarding teams in the winner circle that wear Vicci team shirts or uniforms. In addition Vicci support all pro and sportsman classes with very competitive pricing and free advice.


Speedgroup co-ordinator Åsa Kinnemar explains the reasons why  Speedgroup wish to highlight and encourage teams that wear team shirts or uniforms;

- To start with, it provides a great platform to display sponsor logos in a good way and can be a useful tool in attracting new sponsors. In that sense you kind of  "are what you look like" and a professional looking appearance will make a difference, no doubt about that.

- Each combined FIA & UEM championship event is filmed for TV and it is very important that people that appear on camera are dressed in a professional way.

- Creating a unique team uniform design helps build the team brand and is a moderate investment that can last over more than one season if designed with that in mind.

- Last but not least team uniforms help spectators, officials and other teams identify each other, something that is very useful in the crowded environment the race track and pit area most often is. I can only refer to the practical identifying aspect we have noticed with our own Speedgroup shirts.

With the number of teams we have at a full combined FIA/UEM and sportsman event close to 300 teams in the pit area we can not expect everybody to recognise us by look, but when wearing Speedgroup shirts we are very easy to spot and it serves its purpose very well.

Speedgroup and Vicci co-operate to assist and advise teams in matters of team brand building, appearance and display of sponsors through team apparel.

You find the Vicci products at www.vicci.com, check out the customer gallery for many great design made to teams by Vicci! And they will have one unique design left to offer your team if interested

Appointed contact person for the European teams:

Dave Craig
dave@vicci.com
+1 707 971 0352 mobile
+1 707 782 0139 office

Facebook: Vicci (type Vicci in search box)
Vicci is located in Petaulma, California
Website: www.vicci.com

Contact Speedgroup:
co-ordinator Åsa Kinnemar
asa.kinnemar@speedgroup.eu
tel. +46-705 31 53 32



 
Speedgroup staff can be easy identifed by the shirts and jackets Vicci created for us.
Pictured the staff on site to serve at Mantorp Park 2010 from the left;
Ulf Rapp, Aila Striem, Anders Magnusson, Eva-Karin Brinell and Pirjo Rasimus

About Vicci:
Vicci manufactures custom uniforms for race teams and is one of the United States premier clothing suppliers to race teams. They work with teams in the NHRA, NASCAR, IHRA, ADRL, Formula 1, GP2, World Superbike and more. Vicci has a proven track record supplying great looking designs for John Force Racing, Kenny Bernstein Racing, Kallita, Morgan Lucas, Alan Johnson/Al-Anabi Racing and many others.

Vicci´s CEO Allan Hermansen tells he is is excited to be a partner to Speedgroup for the second year as an official supplier also to to European Drag Racing Championship and that Vicci in addition look forward to work with any sportsman team in the NDRS and SDL Series that Speedgroup aquired in March 2011.

All of Vicci´s fabrics are AirTech micro-fiber, performance fabrics. The benefit is these fabrics very comfortable to wear and keep cool and comfortable in all conditions.

The Micro-Dye process used by Vicci provide unlimited graphic opportunities to create a unique look for every team and provide the team sponsors the representation they deserve.

In addition to manufacturing great crew apparel for race teams Vicci also helps teams develop products for their merchandise programs, something that can benefit teams financially.




Text and photos by Speedgroup and Vicci
This article is part of the Speedgroup Club Europe Newsletter #5/2011
www.speedgroup.eu

Published by Speedgroup www.speedgroup.eu
All material, text, images and logtypes are the property of Speedgroup AB.
Used by permission from the photographers
Any use of the above requires permission from Speedgroup.
email: asa.kinnemar@speedgroup.eu
© Speedgroup 2011