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Co-ordinator Åsa Kinnemar provide an update about some of the
interesting projects that is ongoing and scheduled for the forthcoming
months
..
Kjell
Pettersson of Svensk Dragracing handed over the NDRS sportsman
series to Michael Gullqvist, CEO Speedgroup in march 2011
Championship and NDRS Sportsman Series
development
We are in the process
of developing the NDRS Sportsman Series, which Speedgroup acquired in
march from the Svensk Dragracing Association. Our NDRS work group of 8
persons (all with expertise in different fields) hold weekly meetings to
make this happen. A divisional thinking is planned to be implemented and
work alongside the more international aspect of the series. And we are
looking over the selection of classes to be included in the series to
offer strong and competitive classes to as well competitors, organizers
and spectators. We are happy to find the interest from organizers in
Europe is very positive as most find it attractive to be part of what will
be Europe´s biggest sportsman programme 2012. Some new organizers for the
NDRS will be introduced alongside since long well functioning NDRS tracks.
We aim to present a preliminary race schedule by the end of
November.
 
A major development of
the European championship racing is that Sweden´s state of the art venue
Tierp Arena is scheduled to host two FIA and UEM championship events in
2012 (also to include sportsman racing). The FIA and UEM championship race
calendars are included under separate headlines in this newsletter. An up
to date race calendar can be always be found at www.speedgroup.eu
NDRS and SDL
Banquet
On November 26th
Speedgroup celebrate sportsman racing and the successful series
winners at the NDRS and SDL banquet we organize. A prize giving
ceremony and dinner in the evening is combined with team class meetings
and organizers meetings during the day. We feel that the interest and
passion for sportsman racing is massive and that we are just in the
beginning of developing a great sportsman series with national and
international presence – all in co-operation with the parties involved;
the organizers, federations, teams, officials, media and corporate
partners.
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About SPEEDGROUP:
Speedgroup is the official FIA European Drag Racing
Championship administrator. Since 2010 also assist in UEM Drag Bike
European Championship administration. Speedgroup interact with
teams, track operators and event organizers, sanctioning bodies,
media, corporate partners and fans. In March 2011 Speedgroup
acquired the NDRS Dragracing Series – Europe´s biggest sportsman
programme and the Swedish Dragracing League SDL. www.speedgroup.eu |
2011 FIA/UEM Championship Season
Review DVD:s
We will soon have the FIA/UEM
championship season review DVD:s ready for order. Over 9
hours divided on 5 discs from all FIA and UEM events the race
season 2011. DVD sets are available for mail order via Speedgroup and our associated
partners for instance Santa Pod Raceway in the UK and
Indeed Media in Sweden. We can to ship to
any country, just contact me if interested and I will be happy to assist-
preorders can be taken (and directed to our partners if applicable) .
We have also have a limited number of DVD:s sets in stock, 4 hours of
filming from the NDRS Nationals II at Tierp Arena -
sportsman racing at its best! Please, contact me if interested to
learn more.
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PRI 2010 - Roger Lyrén (left) and Michael Gullqvist
Speedgroup met with Bill O´Roake from Mickey Thompson Tires
(center).
PRI Trade Show December 1-3rd Orlando
Florida
Speedgroup´s assigned staff travelling to the PRI show
in Orlando at the end of November consist of Roger Lyrén ( who is
experienced on the UEM bike classes and suppliers focusing on bikes)
Michael Gullqvist, Speedgroups CEO is the expert in questions regarding
the suppliers servicing the FIA car classes. I will represent
Speedgroup at the PRI to staff our booth and connect with the US
based corporate partners that have chosen to connect with the European
championship teams via Speedgroup´s contingency sponsorship program. I
will also meet with some US based media partners. At the PRI we will also
be looking to introduce our sportsman series program to US suppliers.
Don´t miss to read about the PRI show in a separate article in this
newsletter!
Track Side
Service Trailer
In co-operation with ME Racing Services the
project of completing Speedgroup´s track side service trailer starts shortly. It
will provide a great opportunity for any current or new corporate partners
who wish to display and offer products and services towards teams and
spectators at the races. It will also be base for Speedgroups staff at the
races and make it easy for the teams and spectators to turn to us in any
question needed. We will soon be looking to take suppliers on board in
this project and aim to involve ourself both with US and European based
corporate partners. Please inquire if interested to learn more!
Marketing Programs
The
development of attractive marketing packages is ongoing and include as
well web advertising, TV-show and web-TV show advertising, class
sponsorship, contingency program, on track presence at the races and much
more. We will be happy to suggest a solution that fit any company budget
and purpose. Our contact persons are also listed below.
Speedgroup, FIA organizers
and FIA representatives met in Stockholm in september to discuss and
plan for 2012
Meetings on the agenda
Over the winter period there are a few major “face to face
meetings” scheduled. The next meeting where Speedgroup meet the organizers
and UEM, FIA representatives for a conference is in January - a
conference that will be hosted by the championship venue and
organizer HockenheimRing.
We also hold team information
meetings in Stockholm, Sweden (preliminary planned for February
18th ) and the UK (no date set for this but, normally the
meeting is held in connection with the SPRC prize giving banquet)
The communication is also (of course) ongoing on a more or less
daily basis in all sorts of questions to keep up the standard and to move
things forward!
The above are just some of the exciting projects
Speedgroup is involved in
Your opinion counts!
If you as
a fan, corporate partner, media rep, team member, official or just plain
interested ever have suggestions to make, questions to ask or wish to
connect with the European drag racing market through any of marketing
programs we are happy to talk championship and sportsman drag racing!
Don´t hesitate to contact
me or any of my collegues at any time - we are here to listen and assist
in any way we can.
Thank You for taking time to read this, I
wish you a continued prosperous autumn and look forward to keep reporting
about Speedgroup´s ongoing activities once in a while over the winter
period
Best Wishes,
Åsa Kinnemar
asa.kinnemar@speedgroup.eu
Sweden mobile tel
+46- (0)705 31 53 32
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